Natasha co-founded the luxury ethical fashion line Beulah in 2011 with her friend Lavinia Brennan. The company is dedicated to social justice, employing victims of human trafficking in India to manufacture it's designs. Clients include Kate Moss,Sarah Jessica Parker and The Duchess of Cambridge.

Natasha has been described as "the moral compass" in Prince William's close circle of friends. She met the Prince while she was a pupil at Westonbirt School which is close to Highgrove and sat at his table at his 21st birthday party. She is also friends with Prince Harry.

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